Remington Electric Razors Reviews
"The launch of BIC® Comfort 4® fills a gap in the market and will add value to the disposable category of shaving razors as consumers increasingly look to trade up to a greater number of blades. Thanks to BIC's advanced technology, BIC® Comfort 4® offers a market leading shave that competes favourably on price against leading shaver systems", says Jay Banerjee, Marketing Manager of BIC Shavers. BIC Comfort 4 are available in sleek orange and grey packaging and priced at £4.99 (about US$ 7.00).
Disposable razors account for nearly 70% of the wet-shave market in volume terms but account for only 30% in terms of monetary value. The razor blade business accounts for $6 billion revenue each year of which the French shaver company BIC has been a leader in the disposable razor market.