While Philips began making electric shavers in 1939, World War II delayed their marketing of the shaver in the USA until 1948. Philips was not successful in marketing this shaver until a two-headed model was introduced in 1951.
Philips raised eyebrows in 2006 with the introduction of the Philips Norelco Bodygroom shaver for shaving male body hair. An online website as well as a demonstration on Howard Stern's show garnered attention.
Norelco is also famous for its Christmas commercials. One featured Santa Claus riding the shaver up and down snow drifts, making the ads the standard for all to follow in the commercial industry, and setting off an ad campaign war that worked very well.