I liked the shaver so much, I bought the company", made him a household name. He recorded each advertisement in the native language for the country in which it was broadcast.
In 1988, Kiam bought the NFL's New England Patriots for $84 million from founder Billy Sullivan. The sale did not include Foxboro Stadium, which Sullivan lost in a bankruptcy sale to Robert Kraft, and Kiam lost money on the deal. In 1990, Lisa Olson, a Boston Herald reporter sued Kiam and the Patriots when Zeke Mowatt allegedly exposed himself and made lewd comments to her in the team change room. The incident stirred debate over female reporters in the locker room.