Braun Shavers For Men
The following year, Braun's sales organization was merged with those of Gillette's other business divisions to cut costs. At the end of the 1990s, Braun and Gillette suffered losses in several areas. Looking for ways to return to profitability, Gillette considering the disposal of some of Braun's less profitable divisions, such as electric toothbrushes, kitchen appliances, and thermometers, but abandoned the idea a few months later when no buyers were found. Braun's sales in those areas began to recover in 2000.
Gillette was acquired by Procter & Gamble ("P&G") in 2005, making Braun a wholly owned subsidiary of P&G. In early 2008, P&G discontinued sales of Braun appliances, except shavers and electric toothbrushes, in the North American market. In Europe, however, Braun keeps selling all its core categories.