Vintage Boots: Braun Razor Reviews

Sunday, 5 August 2012

Braun Razor Reviews

By the mid-1990s, Braun held a leading position among the world's home appliance manufacturers, but profitability concerns began to surface. Many of Braun's competitors closely imitated Braun designs and had them produced in low-cost labor countries at lower costs.^[5] The litigation commenced by the company to reverse the sales losses and damage to its product image cost Braun substantial amounts of money.^[5]

In 1998, Gillette decided to transform Braun AG into a private company before it bought back a 19.9 percent share in its subsidiary The Gillette Company Inc., which Braun had acquired in 1988.^[6]^[7] The following year, Braun's sales organization was merged with those of Gillette's other business divisions.